skip to Main Content

SPEAKERS

SAMPLE OF KEYNOTE SPEAKERS AND THEIR CASE STUDIES

Enaz
EBRAHIM

VP & Head of Prepaid Cards

CASE STUDY / DAY 1

Putting your Customer Priorities at the Center of Product Design

FAB extends 1.5M prepaid payroll cards to corporates for those drawing salary below AED 5,000. We work on extending a digital platform to support Payroll cash holders and their key requirements.

  • Seamless registration
  • Remittance channel for Payroll cardholders
  • Utility bill payments
  • Best in region P2P transfers

CASE STUDY / DAY 1

The Role of Marketing in the Proper Development and Implementation of Innovative Products

Today, innovations are vital for organization’s sustainability. Hence, marketing strategy becomes a critical success contributor, as it ensures diffusion of innovation. Thus, marketing strategy objective is to conduct market analysis, identify market segments, develop a marketing road map, maintain healthy products’ portfolios and finally draft successful marketing plans.

  • The value of innovations for organizations’ growth strategies
  • Products life cycles in a rapid evolving environment
  • Sophisticated customer demands role in determining the commercializing time frame of products and services
  • Effective Marketing Strategy for solving innovation dilemma
  • The role of marketing for successful implementation of innovative products and services

Lina
ABU ZAID

AVP - Head of Product Development and Marketing

This year Summit will host speakers from the world’s leading companies.
See sample of key note speakers.

Enaz
EBRAHIM

VP & Head of Prepaid Cards

Lina
ABU ZAID

AVP - Head of Product Development and Marketing

Gautam
SOOD

Head, Business Intelligence Unit & Strategic Initiatives

Mustafa
ÇAMLAR

SVP, Retail Banking Products Manager

Medhat
TAWFIK

Senior General Manager Private Banking & Wealth Management

Türkü
KARAN

Head of Product Strategy and Marketing at TEB Securities Services

CASE STUDY / DAY 2

Customer Journey Mapping and CX Insights – A Roadmap for Designing a Product Solution that the Customer Wants

Data-driven product management.

  • What are the reasons to use the customer journey planning and user analysis?
  • How can personalising of this experience guarantee a long lasting loyalty in banking?

Gautam
SOOD

Head, Business Intelligence Unit & Strategic Initiatives

Mustafa
ÇAMLAR

SVP, Retail Banking Products Manager

CASE STUDY / DAY 2

Success on Increasing Profit via General Purpose Loans

The presentation will be about how we succeeded to increase GPL marketshare of DenizBank from 3.7% to 6.2% from 2014 to 2018 (with 12.5% marketshare in new disbursed loans within the same period). DenizBank aims to reach min. 8% marketshare by the end of 2021.

  • Creating new channels
  • Harvesting existing customers
  • Process optimisation for an increased efficiency
  • Omnichannel marketing with a convenient process
FOR MORE INFORMATION REQUEST FULL PROGRAMME

See what keynote speakers will be taking part in the exclusive speaking panel.
Explore what Case Studies will be discussed by our senior corporate speakers

5th Annual Product Development Excellence in Banking MENA Summit
TIME IS RUNNING OUT! DON’T RISK MISSING IT

THANK YOU FOR YOUR CALL REQUEST

You will be contacted shortly.

Back To Top

RELATED EVENTS

8th Annual Digital Banking & Mobile Payments
6th Annual Product Development Excellence in Banking Summit
5th Annual M2M & IoT Summit