CASE STUDY
The Employer Experience Proposition
Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricityand customer engagement
CASE STUDY
The Employer Experience Proposition
Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricityand customer engagement
Speakers
Sample of Keynote Speakers and their Case Studies
CASE STUDY
The Employer Experience Proposition
Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricityand customer engagement
CASE STUDY
Generative AI in Banking: From Concept to Reality
The banking industry is witnessing a transformational shift with the rise of Generative AI, moving beyond proof-of-concept experiments into real-world implementations that reshape customer experience, risk management, operations, and compliance. While the global narrative is largely focused on potential use cases, our focus must now shift to operationalising GenAI at scale—securely, ethically, and with tangible business value.
- 01Real-world GenAI use cases in banking: customer service, credit risk, KYC/AML, and back-office automation
- 02Lessons learned from delivering GenAI-enabled business services at scale
In this session, I’ll explore the critical role of being the bridge between product and technology, where true product development excellence happens. Drawing on my experience in transformation, including agile transformation and large-scale delivery, I’ll share how connecting vision with execution, and people with purpose leads to better collaboration, stronger outcomes, and more impactful products — the cornerstone of product and agile excellence.
CASE STUDY
From Fragmentation to Fusion: Driving Product Innovation in MENA Banking
In today’s fast-moving digital economy, customers no longer think in terms of bank products — they expect seamless financial experiences, wherever they are. This presentation explores how banks and fintechs across the MENA region can move from fragmented offerings to integrated ecosystems by embracing embedded finance, open APIs, and platform-based models. We’ll uncover how to unlock monetisation opportunities, accelerate product innovation, and create new value through strategic partnerships.
- 01From siloed products to interconnected platforms
- 02Leveraging embedded finance for non-traditional distribution
- 03Open APIs as a foundation for scalable innovation
- 04Banking-as-a-Service (BaaS) and platform monetisation strategies
- 05Data-driven personalisation in product design
- 06Innovation frameworks and MVP testing in regulated environments
Pre-Start Phase:
1.Patient Safety Review:
- Assess patient demographics, drug specifics, AE (Adverse Event) incidence rates, available resources, and programme design fundamentals
- Integrate multifaceted support resources, including call centres, educational materials, and digital tools
2.Contracting Essentials:
- Determine the need for standalone PVAs (Pharmacovigilance Agreements) or safety clauses
- Critical contract elements: Include audit rights, clear definitions, mandatory training, AE reporting procedures, contact details, and reconciliation processes
3.AE Training and Vendor Setup:
- Implement comprehensive AE training protocols
- Establish a robust vendor monitoring strategy with clear KPIs, defined monitoring frequency, and audit readiness
During the Programme:
1.Vendor Performance and AE Monitoring:
- Conduct regular vendor reviews to ensure compliance with contractual obligations
- Maintain ongoing reconciliation and monitor AE trends to identify any emerging issues
Post Completion:
1.Study Reporting:
- Prepare a comprehensive study report summarising outcomes, key learnings, and areas for improvement
CASE STUDY
Beyond the Hype: 7 Strategic Anchors to Lead Real AI Transformation
The pace of AI adoption is accelerating—yet true transformation remains elusive. AI is everywhere, but value is not. According to MIT Sloan and BCG, while over 70% of executives report piloting AI initiatives, fewer than 1 in 5 see meaningful ROI.
Why?
- 01How to stay ahead of the curve: Opportunities and challenges in the evolving space
- 02Evaluating the organisation’s technological maturity and culture for adopting AI
- 03How is AI driving product innovation?
- 04KPIs to track the success of AI initiatives
In an evolving landscape where customer expectations continually rise, understanding and proactively addressing customer needs is no longer optional—it’s essential. This session explores how empathy-driven customer experience (CX), combined with strategic automation and cutting-edge AI, can radically enhance efficiency, agent performance, and customer loyalty. Leveraging real-world insights and innovative frameworks, discover practical ways to future-proof your contact centre operations.
CASE STUDY
Generative AI – A Pathway to Navigate the Journey of Innovation
This presentation introduces a stepwise approach for Generative AI, being a key innovation driver. We will explore how organisations like NBK are embracing AI to enhance services and operations. It covers the strategic approach, including regulatory, security and ethical considerations, and highlights practical use cases. The goal is to provide a comprehensive pathway to navigate the evolving AI landscape effectively.
- 01Understand the journey of AI adoption and innovation strategies
- 02Highlight NBK’s role and proactive steps in integrating AI solutions
- 03Discuss regulatory and ethical considerations in AI deployment
- 04Set the stage for practical use cases and evaluation methods
At Accor, our journey in embedding Strength-Based Leadership and building an ecosystem of coaches is a strategic priority and a cornerstone of our people development philosophy.
In our pursuit of a coaching culture, we’ve implemented a range of initiatives that bring together the best different developmental resources. These initiatives are not standalone programmes; they are part of a deliberate, connected effort to empower our leaders and teams. By focusing on individual and collective strengths, and grounded in core coaching principles, we are shaping a workplace where continuous learning, empathy, and performance go hand in hand. This culture fosters not only personal growth but also drives team resilience, engagement, and business impact.
Rather than just talking about the theory, we want you to hear directly from our leaders. They will share how adopting a coaching mindset has transformed their leadership and the tangible difference it has made for their teams and the organisation as a whole.
CASE STUDY
Open Banking: Catalysing Growth in MENA and Beyond
Open Banking is rapidly reshaping the financial services landscape across the MENA region and beyond. In this presentation, we will explore how banks and financial institutions can harness Open Banking not just for compliance but as a catalyst for innovation, ecosystem growth, and new revenue streams. Real-world examples, strategic approaches, and technology enablers will be discussed to demonstrate how Open Banking can unlock value across corporate, SME, and fintech segments.
- 01Overview of Open Banking evolution in Türkiye
- 02Business model transformation and monetisation opportunities
- 03Embedded finance, BaaS, and platform banking as growth levers
- 04Success enablers: APIs, partnerships, and regulatory readiness
For decades, leadership has been benchmarked against outcomes — growth, profitability, market share. But as we enter an era defined by complexity, stakeholder capitalism, and workforce fluidity, the metrics for leadership success are evolving.
Today’s most successful organisations aren’t just technology-enabled or agile — they are human-centred by design. Why? Because the greatest differentiator is no longer strategy or digital capability — it’s the human system behind it. Human-centred leadership is now the critical foundation for driving engagement, innovation, and resilience in a world where uncertainty is constant and value creation is deeply intertwined with trust, purpose, and well-being. This session reframes human-centred leadership as a strategic operating model — one that redefines performance, strengthens culture, and aligns leadership behaviours with long-term enterprise value.
CASE STUDY
Generative AI in Banking: From Concept to Reality
The banking industry is witnessing a transformational shift with the rise of Generative AI, moving beyond proof-of-concept experiments into real-world implementations that reshape customer experience, risk management, operations, and compliance. While the global narrative is largely focused on potential use cases, our focus must now shift to operationalising GenAI at scale—securely, ethically, and with tangible business value.
- 01Real-world GenAI use cases in banking: customer service, credit risk, KYC/AML, and back-office automation
- 02Lessons learned from delivering GenAI-enabled business services at scale
In this session, I’ll explore the critical role of being the bridge between product and technology, where true product development excellence happens. Drawing on my experience in transformation, including agile transformation and large-scale delivery, I’ll share how connecting vision with execution, and people with purpose leads to better collaboration, stronger outcomes, and more impactful products — the cornerstone of product and agile excellence.
CASE STUDY
From Fragmentation to Fusion: Driving Product Innovation in MENA Banking
In today’s fast-moving digital economy, customers no longer think in terms of bank products — they expect seamless financial experiences, wherever they are. This presentation explores how banks and fintechs across the MENA region can move from fragmented offerings to integrated ecosystems by embracing embedded finance, open APIs, and platform-based models. We’ll uncover how to unlock monetisation opportunities, accelerate product innovation, and create new value through strategic partnerships.
- 01From siloed products to interconnected platforms
- 02Leveraging embedded finance for non-traditional distribution
- 03Open APIs as a foundation for scalable innovation
- 04Banking-as-a-Service (BaaS) and platform monetisation strategies
- 05Data-driven personalisation in product design
- 06Innovation frameworks and MVP testing in regulated environments
Pre-Start Phase:
1.Patient Safety Review:
- Assess patient demographics, drug specifics, AE (Adverse Event) incidence rates, available resources, and programme design fundamentals
- Integrate multifaceted support resources, including call centres, educational materials, and digital tools
2.Contracting Essentials:
- Determine the need for standalone PVAs (Pharmacovigilance Agreements) or safety clauses
- Critical contract elements: Include audit rights, clear definitions, mandatory training, AE reporting procedures, contact details, and reconciliation processes
3.AE Training and Vendor Setup:
- Implement comprehensive AE training protocols
- Establish a robust vendor monitoring strategy with clear KPIs, defined monitoring frequency, and audit readiness
During the Programme:
1.Vendor Performance and AE Monitoring:
- Conduct regular vendor reviews to ensure compliance with contractual obligations
- Maintain ongoing reconciliation and monitor AE trends to identify any emerging issues
Post Completion:
1.Study Reporting:
- Prepare a comprehensive study report summarising outcomes, key learnings, and areas for improvement
CASE STUDY
Beyond the Hype: 7 Strategic Anchors to Lead Real AI Transformation
The pace of AI adoption is accelerating—yet true transformation remains elusive. AI is everywhere, but value is not. According to MIT Sloan and BCG, while over 70% of executives report piloting AI initiatives, fewer than 1 in 5 see meaningful ROI.
Why?
- 01How to stay ahead of the curve: Opportunities and challenges in the evolving space
- 02Evaluating the organisation’s technological maturity and culture for adopting AI
- 03How is AI driving product innovation?
- 04KPIs to track the success of AI initiatives
In an evolving landscape where customer expectations continually rise, understanding and proactively addressing customer needs is no longer optional—it’s essential. This session explores how empathy-driven customer experience (CX), combined with strategic automation and cutting-edge AI, can radically enhance efficiency, agent performance, and customer loyalty. Leveraging real-world insights and innovative frameworks, discover practical ways to future-proof your contact centre operations.
CASE STUDY
Generative AI – A Pathway to Navigate the Journey of Innovation
This presentation introduces a stepwise approach for Generative AI, being a key innovation driver. We will explore how organisations like NBK are embracing AI to enhance services and operations. It covers the strategic approach, including regulatory, security and ethical considerations, and highlights practical use cases. The goal is to provide a comprehensive pathway to navigate the evolving AI landscape effectively.
- 01Understand the journey of AI adoption and innovation strategies
- 02Highlight NBK’s role and proactive steps in integrating AI solutions
- 03Discuss regulatory and ethical considerations in AI deployment
- 04Set the stage for practical use cases and evaluation methods
At Accor, our journey in embedding Strength-Based Leadership and building an ecosystem of coaches is a strategic priority and a cornerstone of our people development philosophy.
In our pursuit of a coaching culture, we’ve implemented a range of initiatives that bring together the best different developmental resources. These initiatives are not standalone programmes; they are part of a deliberate, connected effort to empower our leaders and teams. By focusing on individual and collective strengths, and grounded in core coaching principles, we are shaping a workplace where continuous learning, empathy, and performance go hand in hand. This culture fosters not only personal growth but also drives team resilience, engagement, and business impact.
Rather than just talking about the theory, we want you to hear directly from our leaders. They will share how adopting a coaching mindset has transformed their leadership and the tangible difference it has made for their teams and the organisation as a whole.
CASE STUDY
Open Banking: Catalysing Growth in MENA and Beyond
Open Banking is rapidly reshaping the financial services landscape across the MENA region and beyond. In this presentation, we will explore how banks and financial institutions can harness Open Banking not just for compliance but as a catalyst for innovation, ecosystem growth, and new revenue streams. Real-world examples, strategic approaches, and technology enablers will be discussed to demonstrate how Open Banking can unlock value across corporate, SME, and fintech segments.
- 01Overview of Open Banking evolution in Türkiye
- 02Business model transformation and monetisation opportunities
- 03Embedded finance, BaaS, and platform banking as growth levers
- 04Success enablers: APIs, partnerships, and regulatory readiness
For decades, leadership has been benchmarked against outcomes — growth, profitability, market share. But as we enter an era defined by complexity, stakeholder capitalism, and workforce fluidity, the metrics for leadership success are evolving.
Today’s most successful organisations aren’t just technology-enabled or agile — they are human-centred by design. Why? Because the greatest differentiator is no longer strategy or digital capability — it’s the human system behind it. Human-centred leadership is now the critical foundation for driving engagement, innovation, and resilience in a world where uncertainty is constant and value creation is deeply intertwined with trust, purpose, and well-being. This session reframes human-centred leadership as a strategic operating model — one that redefines performance, strengthens culture, and aligns leadership behaviours with long-term enterprise value.
CASE STUDY
Generative AI in Banking: From Concept to Reality
The banking industry is witnessing a transformational shift with the rise of Generative AI, moving beyond proof-of-concept experiments into real-world implementations that reshape customer experience, risk management, operations, and compliance. While the global narrative is largely focused on potential use cases, our focus must now shift to operationalising GenAI at scale—securely, ethically, and with tangible business value.
- 01Real-world GenAI use cases in banking: customer service, credit risk, KYC/AML, and back-office automation
- 02Lessons learned from delivering GenAI-enabled business services at scale
In this session, I’ll explore the critical role of being the bridge between product and technology, where true product development excellence happens. Drawing on my experience in transformation, including agile transformation and large-scale delivery, I’ll share how connecting vision with execution, and people with purpose leads to better collaboration, stronger outcomes, and more impactful products — the cornerstone of product and agile excellence.
CASE STUDY
From Fragmentation to Fusion: Driving Product Innovation in MENA Banking
In today’s fast-moving digital economy, customers no longer think in terms of bank products — they expect seamless financial experiences, wherever they are. This presentation explores how banks and fintechs across the MENA region can move from fragmented offerings to integrated ecosystems by embracing embedded finance, open APIs, and platform-based models. We’ll uncover how to unlock monetisation opportunities, accelerate product innovation, and create new value through strategic partnerships.
- 01From siloed products to interconnected platforms
- 02Leveraging embedded finance for non-traditional distribution
- 03Open APIs as a foundation for scalable innovation
- 04Banking-as-a-Service (BaaS) and platform monetisation strategies
- 05Data-driven personalisation in product design
- 06Innovation frameworks and MVP testing in regulated environments
Pre-Start Phase:
1.Patient Safety Review:
- Assess patient demographics, drug specifics, AE (Adverse Event) incidence rates, available resources, and programme design fundamentals
- Integrate multifaceted support resources, including call centres, educational materials, and digital tools
2.Contracting Essentials:
- Determine the need for standalone PVAs (Pharmacovigilance Agreements) or safety clauses
- Critical contract elements: Include audit rights, clear definitions, mandatory training, AE reporting procedures, contact details, and reconciliation processes
3.AE Training and Vendor Setup:
- Implement comprehensive AE training protocols
- Establish a robust vendor monitoring strategy with clear KPIs, defined monitoring frequency, and audit readiness
During the Programme:
1.Vendor Performance and AE Monitoring:
- Conduct regular vendor reviews to ensure compliance with contractual obligations
- Maintain ongoing reconciliation and monitor AE trends to identify any emerging issues
Post Completion:
1.Study Reporting:
- Prepare a comprehensive study report summarising outcomes, key learnings, and areas for improvement
CASE STUDY
Beyond the Hype: 7 Strategic Anchors to Lead Real AI Transformation
The pace of AI adoption is accelerating—yet true transformation remains elusive. AI is everywhere, but value is not. According to MIT Sloan and BCG, while over 70% of executives report piloting AI initiatives, fewer than 1 in 5 see meaningful ROI.
Why?
- 01How to stay ahead of the curve: Opportunities and challenges in the evolving space
- 02Evaluating the organisation’s technological maturity and culture for adopting AI
- 03How is AI driving product innovation?
- 04KPIs to track the success of AI initiatives
In an evolving landscape where customer expectations continually rise, understanding and proactively addressing customer needs is no longer optional—it’s essential. This session explores how empathy-driven customer experience (CX), combined with strategic automation and cutting-edge AI, can radically enhance efficiency, agent performance, and customer loyalty. Leveraging real-world insights and innovative frameworks, discover practical ways to future-proof your contact centre operations.
CASE STUDY
Generative AI – A Pathway to Navigate the Journey of Innovation
This presentation introduces a stepwise approach for Generative AI, being a key innovation driver. We will explore how organisations like NBK are embracing AI to enhance services and operations. It covers the strategic approach, including regulatory, security and ethical considerations, and highlights practical use cases. The goal is to provide a comprehensive pathway to navigate the evolving AI landscape effectively.
- 01Understand the journey of AI adoption and innovation strategies
- 02Highlight NBK’s role and proactive steps in integrating AI solutions
- 03Discuss regulatory and ethical considerations in AI deployment
- 04Set the stage for practical use cases and evaluation methods
At Accor, our journey in embedding Strength-Based Leadership and building an ecosystem of coaches is a strategic priority and a cornerstone of our people development philosophy.
In our pursuit of a coaching culture, we’ve implemented a range of initiatives that bring together the best different developmental resources. These initiatives are not standalone programmes; they are part of a deliberate, connected effort to empower our leaders and teams. By focusing on individual and collective strengths, and grounded in core coaching principles, we are shaping a workplace where continuous learning, empathy, and performance go hand in hand. This culture fosters not only personal growth but also drives team resilience, engagement, and business impact.
Rather than just talking about the theory, we want you to hear directly from our leaders. They will share how adopting a coaching mindset has transformed their leadership and the tangible difference it has made for their teams and the organisation as a whole.
CASE STUDY
Open Banking: Catalysing Growth in MENA and Beyond
Open Banking is rapidly reshaping the financial services landscape across the MENA region and beyond. In this presentation, we will explore how banks and financial institutions can harness Open Banking not just for compliance but as a catalyst for innovation, ecosystem growth, and new revenue streams. Real-world examples, strategic approaches, and technology enablers will be discussed to demonstrate how Open Banking can unlock value across corporate, SME, and fintech segments.
- 01Overview of Open Banking evolution in Türkiye
- 02Business model transformation and monetisation opportunities
- 03Embedded finance, BaaS, and platform banking as growth levers
- 04Success enablers: APIs, partnerships, and regulatory readiness
For decades, leadership has been benchmarked against outcomes — growth, profitability, market share. But as we enter an era defined by complexity, stakeholder capitalism, and workforce fluidity, the metrics for leadership success are evolving.
Today’s most successful organisations aren’t just technology-enabled or agile — they are human-centred by design. Why? Because the greatest differentiator is no longer strategy or digital capability — it’s the human system behind it. Human-centred leadership is now the critical foundation for driving engagement, innovation, and resilience in a world where uncertainty is constant and value creation is deeply intertwined with trust, purpose, and well-being. This session reframes human-centred leadership as a strategic operating model — one that redefines performance, strengthens culture, and aligns leadership behaviours with long-term enterprise value.