3rd Annual Product Development Excellence in Banking MENA Summit

 

SEE THE PAST SPEAKERS & CASE STUDIES
FROM LAST ANNUAL

Isaac
THOMAS
EVP, Head – Transaction Banking Group
Kamal
AHSAN
SVP and Regional Head of Cash Management
Turki
AIDHFAYAN
VP, Head of Digital Channels and Value Added Services
Pankaj
KUDRA
SVP, Head of Payments, Retail Banking Group
Salim
AL HABSI
Head of Liability Products (Retail Products Assets and Liability), Personal Banking
Simru
DELEN
Head of Digital Experience

 

PAST CASE STUDIES INCLUDE

Isaac THOMASEVP, Head – Transaction Banking Group
Abu Dhabi Commercial Bank

Optimizing the Value of Digitalization in Product Excellence Process

  • Digitalization and its impact today
  • Changing needs for product development
  • The new paradigm
Turki AIDHFAYANVP, Head of Digital Channels and Value Added Services
Riyad Bank

The struggle to keep up with technology

The presentation will discuss the challenges banks face today in adapting to the ever- speedy changes of technology, markets/ ideas and the impact on customer experience and banking future.

  • The speed and volatility of the technology market
  • Bank’s capability to adapt with technological innovations. FinTech disruption!
  • Adapting with the changes considering challenges in security and service quality
  • Customer expectations and experience challenges
  • Transformation journey from being financial institutions to technology-centric agile centres
Kamal AHSANSVP and Regional Head of Cash Management
Abu Dhabi Islamic Bank

Client Focused Product Development Roadmaps

Global Transaction Banking/Cash Management role is today’s financial climate. How is the product roadmap evolving. The change in client needs from the bank

  • Market dynamics changing
  • Liquidity crisis/challenges
  • Product development and FinTech contribution
  • Time to market/coping with fast grown technologies
Pankaj KUDRASVP, Head of Payments, Retail Banking Group
Mashreq Bank

Developing a client-centric product

Creating a client-focused product needs a careful research of the target market of a customer and a deep understanding of the current market environment. Once the identified niche is available, a sample test of the market and usage gives a great deal of idea on the product and the expectations. This test also helps a lot in creating a clearly crafted message, a promotion and a distribution plan. Post this we need to ramp the team up in the preparation of the product launch and device an ongoing promotion plan. Pankaj will be discussing the product creation process at Mashreq with a number of relevant examples and some exciting ideas for the future.

  • Translating the client needs knowledge while expanding the range of financial services
  • Analysing the potential of new technology-intensive channels to reach new customers, lower operating costs, increase security and diversify financial products
  • Financial Capability: empowering clients to know their rights as consumers and have the skills, attitudes, aspirations and confidence to exercise those rights
  • Client Protection: steps to deepen the implementation of the client protection measures

WE ARE LOOKING FORWARD TO WELCOMING YOU ON BOARD IN 2018!

2017 CONFERENCE TOPICS

  • Banking digitalization processes
  • Focus on the client in product development
  • “Glocalization”: effect of globalization on local products
  • Data management issues
  • Speed in launching new products
  • Innovation challenges in banking system
  • Technology involvement: no human iteration benefits the customer?
  • Creativity challenges in developing new products

WATCH EVENT VIDEO

DESIGNED FOR

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors and Heads of departments from Banking industry involved in:

  • Product Development
  • Products Management
  • Product Implementation
  • Cash Management
  • Cards Product
  • Wholesale Banking
  • Consumer Banking
  • Private Banking
  • Liability Products
  • Wealth Management
  • Investment Products
  • Trade Products
  • Islamic Products
  • Retail Banking
  • E-Channels
  • Online Services
  • FinTech
  • Alternative Distribution Channels
  • Internet and Mobile Banking
  • Digital Transformation

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and our team will get back to you with all the updates regarding the upcoming edition of this event.

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